SEO for Multilingual Websites using Hreflang

hreflang-multilingual-websites

One of the simplest ways to improve online customer service is to offer valuable content to your customers in their native language. Hreflang tag is your best friend if you’re targeting international or even local multilingual visitors to your site. In Finland most websites already provide content in Finnish, Swedish and English. Unfortunately, very few websites use hreflang tag.

In this blog post I’ll tell you everything you need to know to get started with international and multilingual SEO with hreflang tag.

Continue reading →

Top 5 SEO Blog Posts From This Week

top-5-seo-blog-posts-of-the-week

Catch up on this week’s best SEO blog posts.

While I do enjoy exploring the wonders of creating and sharing information through search engine optimisation and the developments in search engine technology. I also reading about it just as much. In case you’ve missed this week’s inspiring SEO blog posts, here are the top 5 of my favourites from this week.

Continue reading →

A Nerd’s Guide to Consumer Information Search Behaviour

a-nerds-guide-to-understanding-information-search-behaviour

Human behaviour is a collection of physical and emotional responses associated with individuals and groups. In other words it’s how we react during everyday situations and interactions. Knowledge of human behaviour is an integral skill for all marketers but understanding all the intricacies of interactions between people or between people and objects is complex.

On the other hand having insights into how people behave when searching for information online can be invaluable for search and content marketers alike.

Continue reading →

A Non-Technical Approach to SEO for Digital Marketers

a-non-technical-guide-to-SEO

Are you still a little uncertain about SEO?

This might bring up some really fond memories from the past. How many of you remember the year when Finland won the Ice Hockey World Championship against Sweden 6 – 0? If you didn’t witness that historic event yourself, I’m sure you’ve heard about it on multiple occasions. The year was 1998 – the same year when Google set up shop in California. I know this is going to make some folks, including myself, feel a little dated but it’s okay; we’re only getting better with time.

Continue reading →

How to Stand Out in Local SEO?

how-to-stand-out-in-local-search

Thinking of local search optimisation reminds me of the story of a sandwich board. Years ago I used to work at a small local business and we used to a have sturdy little sandwich board placed right outside the door; like most stores we used it for advertising our latest offers and discounts.

During summer it did its job but in winters it wasn’t as effective. It stood exactly where it had been all summer but just as winter came and the cold winds started howling with temperatures dropping well below zero during the day (in other words your average Helsinki winter) people simply stopped paying attention to it. For me, the story of that brave sandwich board is a really good analogy for how marketing a local business has changed in the age of mobile.

In this post I want to highlight what is local SEO and how to optimise your business for local search results. But first I want to talk about the role of mobile in Local SEO because I think that mobile and local optimisation are largely one and the same thing.

Continue reading →

What is rel=canonical and How to Use it?

how-to-use-rel=canonical

What is Canonicalisation in SEO?

If you’ve been hanging around with SEO’s or web developers, you’ve certainly come across this tongue twister more than a few times. Canonical URL tag or rel=canonical has been around since 2009 but there’s still some confusion about what it really is and what’s so important about it? The advantages to understanding rel=canonical are not limited to SEO but to every search engine marketer as well.

The meaning of the word Canonical ‘is to accept something as an authority or a standard’. In web development canonicalisation is to explicitly define the correct or the most authoritative URL format for a page on your site using the Canonical Tag.

Continue reading →